Our auction marketing campaign consists of several important tools to maximize the exposure for your property. We can use all of the tools described below or only a few depending on the seller's needs and marketing budget.
Ziegler Auction Company offers creative solutions and alternatives to solving the specific challenges of your real estate. For example, properties in need of extensive renovation can often be sold more quickly at auction than through conventional means.
The increasing popularity of real estate auctions can be attributed to one fact - they work. In more and more cases, a real estate auction will yield a much higher selling price in a shorter period of time than traditional brokerage.
Selling your property via auction is more convenient for the seller. The expedited nature of the marketing campaign and means the seller receives funds from the sale sooner than with a traditional brokerage approach. A shorter settlement period allows sellers to take full advantage of settlement funds for otherwise lost opportunities.
Contrary to popular belief, the best properties to sell at auction are in highly desirable neighborhoods where many people aspire to own real estate.
Traditionally a broker lists a property for what they expect the owner to receive. Buyers then make low counteroffers to determine what the seller will really take. This results in the property being on the market for a longer period of time or selling quickly (because the property was undervalued). Under the Traditional Method, the list price is always negotiated down, whereas under the Auction Method, the auction price is the highest price the top competing bidder will pay. Auctions allow buyers to bid more than the listing price, often resulting in higher returns for the seller.
Want to get a great return on your real estate? Contact Zieglar Auction Company to put our experience to work for you!Contact Us
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